P&G Dominating Categories In Enterprise Markets As ‘Superiority’ Approach Pays Off

 
• By Eileen Francis

The Cincinnati, OH-based consumer goods giant’s Shailesh Jejurika, chief operating officer, presented P&G’s superiority successes in Enterprise Markets at the Deutsche Bank dbAccess Global Consumer Conference.

• Source: Shutterstock

The Procter & Gamble Company’s focus on “superior” products and messaging is paying off in Enterprise Markets, including Mexico, where it markets the top two hair-care brands in value share, India, where Gillette heads the razor market, and Poland, where it leads power toothbrushes with Oral-B iO.

“We’re disciplined and active managers of our portfolio in Enterprise Markets,” said chief operating officer Shailesh Jejurika during P&G’s 4 June presentation at

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