The Procter & Gamble Company’s focus on “superior” products and messaging is paying off in Enterprise Markets, including Mexico, where it markets the top two hair-care brands in value share, India, where Gillette heads the razor market, and Poland, where it leads power toothbrushes with Oral-B iO.
“We’re disciplined and active managers of our portfolio in Enterprise Markets,” said chief operating officer Shailesh Jejurika during P&G’s 4 June presentation at