Bumble and bumble (Bb) is the third Estee Lauder Companies, Inc. brand to open a storefront on US Amazon’s Premium Beauty Store this year, citing the need to meet high-end shoppers where they are increasingly purchasing higher-end products.
Estee Lauder Companies Has Opened Three Branded Storefronts On Amazon Since March
Bumble and bumble follows Too Faced and Clinique, also with their own storefronts within Amazon’s Premium Beauty space. Lauder notes the broader reach and the importance of meeting consumers where they already are shopping.
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