BBB National Programs Inc. has tapped Phyllis Hurwitz Marcus, a national leader in the advertising bar who has led the Federal Trade Commission’s children’s privacy regulatory and enforcement program, to head its National Advertising Division.
BBB National Programs Appoints Former FTC Children’s Privacy Head To Lead NAD
The BBB National Programs, Inc. announces Phyllis Hurwitz Marcus, who served the FTC for nearly two decades, will take the reins of the National Advertising Division, replacing Laura Brett.
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Plano, Texas-based Simpler Hair Color Inc. may face FTC enforcement action after it failed to comply with the National Advertising Division’s recommendations it discontinue the claim, “Rated #1 Men’s Hair Color,” associated with a consumer review website.
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The National Advertising Division will pursue advertising that boasts the benefits of artificial intelligence before those benefits are actually achieved, says new NAD head Phyllis Hurwitz Marcus in an interview.
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The BBB National Programs, Inc. announces Phyllis Hurwitz Marcus, who served the FTC for nearly two decades, will take the reins of the National Advertising Division, replacing Laura Brett.
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BBB National Programs’ NAD and CARU divisions jointly reviewed the social media posts of New York firm Bubble Beauty, finding the company could support claims of safety, but not efficacy, of its skin care products for children under 13.
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Plano, Texas-based Simpler Hair Color Inc. may face FTC enforcement action after it failed to comply with the National Advertising Division’s recommendations it discontinue the claim, “Rated #1 Men’s Hair Color,” associated with a consumer review website.