The National Advertising Division (NAD) and the Children’s Advertising Review Unit (CARU) jointly reviewed social media posts by beauty marketer Bubble Beauty, Inc. and addressed a growing concern in beauty – the increasing use of skin care among tweens and children and related social media marketing.
NAD/CARU Review Of Beauty Firm’s Social Media Posts Shows Impact Of ‘Sephora Kids’ Trend
BBB National Programs’ NAD and CARU divisions jointly reviewed the social media posts of New York firm Bubble Beauty, finding the company could support claims of safety, but not efficacy, of its skin care products for children under 13.
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BBB National Programs’ NAD and CARU divisions jointly reviewed the social media posts of New York firm Bubble Beauty, finding the company could support claims of safety, but not efficacy, of its skin care products for children under 13.
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