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US Beauty Ad News: Tom Ford Taps Golden Globe Actor For Fragrance Promo, E.l.f. Partners Again With Singer Meghan Trainor

 
• By Eileen Francis

The Estee Lauder Company Inc.’s Tom Ford brand rolls out campaign for new fragrance, Bois Pacifique, featuring Golden Globe-nominated actor John David Washington. Separately, e.l.f. Cosmetics partners again with singer Meghan Trainor in a spot that re-imagines the traditional in-flight safety video to guide viewers on achieving a soft-matte complexion.

Beauty News
• Source: Shutterstock

The Estee Lauder Company Inc.’s TOM FORD brand taps SAG and Golden Globe-nominated actor, John David Washington, to promote its TOM FORD Signature fragrance, Bois Pacifique. Washington starred in films including Spike Lee’s “BLackKkKlansman” and Christopher Nolan’s “Tenete” and is currently featured in the film adaptation of August Wilson’s “The Piano Lesson” on Netflix.

The campaign shot by David Sims launched 21 January, with images and video showing Washington “immersing himself in the grandeur of Big Sur in Northern California,” with “a curiosity and...

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