US Beauty Ad News: Tom Ford Taps Golden Globe Actor For Fragrance Promo, E.l.f. Partners Again With Singer Meghan Trainor

The Estee Lauder Company Inc.’s Tom Ford brand rolls out campaign for new fragrance, Bois Pacifique, featuring Golden Globe-nominated actor John David Washington. Separately, e.l.f. Cosmetics partners again with singer Meghan Trainor in a spot that re-imagines the traditional in-flight safety video to guide viewers on achieving a soft-matte complexion.