US Beauty Ad News: Tom Ford Taps Golden Globe Actor For Fragrance Promo, E.l.f. Partners Again With Singer Meghan Trainor

The Estee Lauder Company Inc.’s Tom Ford brand rolls out campaign for new fragrance, Bois Pacifique, featuring Golden Globe-nominated actor John David Washington. Separately, e.l.f. Cosmetics partners again with singer Meghan Trainor in a spot that re-imagines the traditional in-flight safety video to guide viewers on achieving a soft-matte complexion.

Beauty News
• Source: Shutterstock

The Estee Lauder Company Inc.’s TOM FORD brand taps SAG and Golden Globe-nominated actor, John David Washington, to promote its TOM FORD Signature fragrance, Bois Pacifique. Washington starred in films including Spike Lee’s “BLackKkKlansman” and Christopher Nolan’s “Tenete” and is currently featured in the film adaptation of August Wilson’s “The Piano Lesson” on Netflix.

More from Marketing & Advertising

More from HBW Insight

Principle Relaunches Vitawell To Help Consumers Navigate UK Supplement ‘Minefield’

 
• By 

Vitawell seeking to empower consumers left confused by the vast array of dietary supplements available to them in the UK.

Some New Tools, More Old For Supplement Sector Enforcement During Trump’s Second Term

 

Tariffs on imports from China and look at eliminating self-affirmed GRAS pathway introduced under Trump while DoJ Consumer Protection Branch also continues supplement sector priorities enduring across administrations.

People On The Move: Appointments At PAGB, Activ’Inside, EMA

 
• By 

Round up of the latest appointments: PAGB names vice presidents; Activ'Inside gets first US head; EMA elects management board chair.