Coty Inc. has built a competitive “moat” against upstarts and “dupes” to secure continued wins in the prestige scent sector, which it expects to grow in the mid- to high-single digits in the near term.
Coty Establishes ‘Competitive Moat’ For Prestige Fragrance Against Upstarts, ‘Dupes’ – CEO
Coty Inc.’s ‘competitive moat’ against upstarts and ‘dupe” competition is a five-step strategy that includes investing in master perfumers over external suppliers and the use of ‘rare, exclusive’ ingredients in scents.
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