Coty Inc. has signed an agreement with Wattens, Austria-based crystal house Swarovski for a long-term beauty license, with the opportunity to develop, produce and distribute fragrances, the firms announce 3 December. The first offering is slated to debut in 2026, the firms report. The deal enables Swarovski, with a presence in more than 140 countries worldwide and with 2,300 boutiques complemented by selected multi-brand partners, to enhance its brand presence and visibility in the beauty market and diversity its offerings. “In addition, it will bring its unique essence of pop luxury and joyful extravagance to the beauty industry, creating luxurious products that celebrate individuality,” Coty says. “Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the Americas and Asia,” said Coty Chief Brands Officer Prestige, Jean Holtzmann.
Coty Signs Long-Term Fragrance Deal With Swarovski; Interparfums Will Develop Off-White Scents; Beauty Industry News
Coty Inc. and Austrian crystal house Swarovski enter long-term beauty license, with first scent slated to debut in 2026. Separately, Interparfums SA strikes deal with streetwear brand Off-White; More Industry News
More from Strategy
Estee Lauder Companies collaborates with Serpin Pharma to explore anti-inflammatory innovation and skin longevity, while L’Oréal Group celebrates the grand opening of North America Research & Innovation Center with ribbon cutting event.
British consumer goods firm Unilever PLC announces it will replace CEO Hein Schumacher with CFO and Executive Director Fernando Fernandez 1 March.
Coty Inc.’s ‘competitive moat’ against upstarts and ‘dupe” competition is a five-step strategy that includes investing in master perfumers over external suppliers and the use of ‘rare, exclusive’ ingredients in scents.
L’Oréal Groupe announces company heir and 28-year Director Francoise Bettencourt Meyers plans to step down when her term expires at the end of the Annual General Meeting in April.
More from HBW Insight
Vitawell seeking to empower consumers left confused by the vast array of dietary supplements available to them in the UK.
Tariffs on imports from China and look at eliminating self-affirmed GRAS pathway introduced under Trump while DoJ Consumer Protection Branch also continues supplement sector priorities enduring across administrations.
Round up of the latest appointments: PAGB names vice presidents; Activ'Inside gets first US head; EMA elects management board chair.