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Ulta Revamps Strategic Priorities, Lowers Long-Term Outlook

 
• By Eileen Francis

Accelerating new store openings and adding 6 million more loyalty members are among Ulta’s newly unveiled strategic priorities. At the firm’s 16 October Investor Day, the retailer reported it is lowering its long-term outlook to account for “normalization” of the US beauty market post-COVID and increasing prestige competition.

Ulta Beauty, Inc.’s updated strategic priorities include accelerating new store openings and expanding its loyalty program, as it lowers its long-term outlook and characterizes fiscal 2024 and 2025 as “transitional” years.

“The strategic priorities announced today are designed to amplify our differentiated model and drive relevant innovation to meet evolving guest needs positioning Ulta Beauty as the destination for beauty enthusiasts for a lifetime,” says CEO Dave

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• By Eileen Francis

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