Ulta Beauty, Inc.’s updated strategic priorities include accelerating new store openings and expanding its loyalty program, as it lowers its long-term outlook and characterizes fiscal 2024 and 2025 as “transitional” years.
Ulta Revamps Strategic Priorities, Lowers Long-Term Outlook
Accelerating new store openings and adding 6 million more loyalty members are among Ulta’s newly unveiled strategic priorities. At the firm’s 16 October Investor Day, the retailer reported it is lowering its long-term outlook to account for “normalization” of the US beauty market post-COVID and increasing prestige competition.
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Accelerating new store openings and adding 6 million more loyalty members are among Ulta’s newly unveiled strategic priorities. At the firm’s 16 October Investor Day, the retailer reported it is lowering its long-term outlook to account for “normalization” of the US beauty market post-COVID and increasing prestige competition.