JCPenney Beauty’s use of technology company Revieve Inc.’s virtual try-on and beauty advisor tools has driven significant engagement with beauty products and higher average order rates for makeup, skin care and hair care than other products on the retailer’s e-commerce platform, Revieve says.
JCPenney’s Online Beauty Shopper Conversion, Order Value Jump Thanks To Virtual Try-On
Retailer JC Penney Company, Inc.’s use of Revieve Inc.’s virtual try-on and beauty advisor tools has driven significant increases in online engagement, average order rates and conversion rates for makeup, skin and hair care versus the retailer’s other e-commerce products.
