JCPenney’s Online Beauty Shopper Conversion, Order Value Jump Thanks To Virtual Try-On

 
• By Eileen Francis

Retailer JC Penney Company, Inc.’s use of Revieve Inc.’s virtual try-on and beauty advisor tools has driven significant increases in online engagement, average order rates and conversion rates for makeup, skin and hair care versus the retailer’s other e-commerce products.

(Revieve Inc.)

JCPenney Beauty’s use of technology company Revieve Inc.’s virtual try-on and beauty advisor tools has driven significant engagement with beauty products and higher average order rates for makeup, skin care and hair care than other products on the retailer’s e-commerce platform, Revieve says.

Launched by JC Penney Company, Inc. in 2022 as a “one-stop shop” for beauty products, JCPenney Beauty leveraged Chicago- and Helsinki-based Revieve’s artificial intelligence-powered beauty solutions from the start, including...

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