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Outlook Turns To Marketing Strategy After Scoring EU First For Ophthalmic Bevacizumab

 
• By Neena Brizmohun

Outlook Therapeutics’ intravitreally injected Lytenava has won the thumbs up from the European Medicines Agency. The company is assessing both direct commercialization of the product and partnering in Europe on a country-by-country basis.

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A new treatment for wet AMD is set to be approved in the EU soon • Source: Shutterstock

Lytenava, from Outlook Therapeutics, is set to become the first ophthalmic formulation of bevacizumab to be approved in the EU, after the European Medicines Agency recommended in favor of using the VEGF inhibitor to treat wet age-related macular degeneration (wet AMD).

If it is authorized by the European Commission, Outlook believes the intravitreally injected product would provide a less expensive alternative to the approved VEGF inhibitors that are currently used to treat AMD, and could do away with the

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• By Dean Rudge

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• By Dave Wallace

Unveiling a new name for its generics business, Hikma has at the same time set out medium-term financial goals for its business that include three-year growth objectives for its sales and profits, as well as aiming at a $5bn turnover target by 2030.

Cipla Leadership’s Early Take On Trump’s Pricing EO And Pipeline Progress

 
• By Anju Ghangurde

Cipla's CEO underlines that US generic prices are already “very significantly comparable” with the rest of the world and expects President Donald Trump's executive order on drug pricing to primarily impact branded pharmaceuticals. The company also shared updates on its US pipeline.

Gedeon Richter: General Medicines Unit Deserves ‘More Attention And Credit’

 
• By Dean Rudge

Gedeon Richter’s CEO has urged analysts and the firm itself to give more attention to its “unfairly neglected” General Medicines division – which includes both generics and licensed-in innovative products – during the Hungarian firm’s first-quarter earnings call.