‘I’m Focused On The Opportunities Rather Than The Challenges’ – AAM Chair Haruvi Examines The New US Landscape

Keren Haruvi Says Change In Presidential Administration Offers Opportunity For Fresh Thinking

A new US presidential administration brings both challenges and opportunities for the off-patent industry. Speaking to Generics Bulletin on the sidelines of the AAM’s annual conference earlier this month, the association’s chair and Sandoz North America president Keren Haruvi discusses how the group plans to make its voice heard on key priorities including tariffs, PBM reform, and regulatory streamlining.

The change in presidential administration will mean changes to the AAM's approach (Shutterstock)

Speaking with Association for Accessible Medicines chair Keren Haruvi on the sidelines of the AAM’s Access! 2025 conference in Florida earlier this month, it was immediately clear that the change in US presidential administration is going to mean a change in how the generics and biosimilars industry group seeks to make its voice heard.

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