As the pharmaceutical industry grapples with escalating R&D costs to take new drugs to the market amid shrinking healthcare budgets, medical teams at drug firms are increasingly engaging not just with physicians but also emerging key stakeholders such as the formulary pharmacists and payors.
Pharma's Medical Liaisons: From KOLs To Outcomes And Virtual Options
Compliance issues, boundaries of off-label discussions and an enhanced emphasis on patient health outcomes are shaping how medical science liaisons (MSLs) engage with existing and emerging stakeholders. Scrip spoke to senior executives from UCB, GlaxoSmithKline, Novartis and Indegene, a healthcare solutions provider, among others, on the evolving role of MSLs and the potential value of hybrid models in this environment.
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