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Tomorrow’s CRO Steps Into The Real World

 
• By Jo Shorthouse

Last year, 187 deals took place in the pharma services realm, each one molding the acquisitive company into a slightly different shape to reflect the current needs of the pharmaceutical industry. One imperative continued to drive more large deals than all others: data.

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Data Demands Are Driving Deals in CRO Industry • Source: Shutterstock

Some of the industry’s biggest players have used M&A activity to grasp the big data nettle, driven by the ongoing emphasis on outcomes and value-based care. The merger of INC Research and inVentiv Health in an all stock $4.6bn deal to become Syneos Health is one of the latest and largest illustrations of an outsourcing trend that reflects the specialist evidence needed for the successful launch of a new product. In other words; real-world evidence.

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