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Prescription Influencer Shifts In India: Is Pharma Geared Up?

 
• By Anju Ghangurde

With a broader ecosystem of prescription influencers emerging rapidly in India, pharma needs to engage with these groups extensively, a conference in Mumbai hears.

Digital Health
Prescription Influence Moving Towards Auxiliary Stakeholders In India • Source: Shutterstock

Pharmaceutical companies will need to engage meaningfully with a broader stakeholder set in India, beyond just physicians, amid the growing influence of these groups in prescription decisions in the country. This at least is the major finding of a survey by management consultancy Bain & Company in collaboration with the Confederation of Indian Industry (CII).

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