One hundred billion dollars. That is the combined revenue of the top 10 pharmaceuticals in 2020, marking the first year in which this threshold has been crossed. All but one of these pandemic-proof mega-blockbusters achieved growth in what has been a remarkable year, where COVID-19 has ravaged the world, revealing – and in some cases exacerbating – existing inequalities. In the biopharma sphere, this has translated into the rich getting richer, with physicians favoring familiarity and new launches being scuppered by grounded sales forces.
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