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Lilly’s Early Bird Verzenio Goes After Up To S4bn Worm With Early Breast Cancer Nod

 
• By Alaric DeArment

Given the requirement for patients to have a Ki-67 score of at least 20%, the challenge now is to alter physicians’ thinking around Ki-67 testing, execs told Scrip.

Doctor with Mammography - Image
The FDA approved Lilly's Verzenio for certain early-stage HR+/HER2- breast cancer patients • Source: Shutterstock

Eli Lilly and Company’s Verzenio (abemaciclib) has snagged a much-coveted indication in early breast cancer, gaining a needed edge on its fellow CDK 4/6 inhibitors, Novartis AG’s Kisqali (ribociclib) and especially Pfizer Inc.’s Ibrance (palbociclib). But Lilly faces the challenge of getting doctors into the habit of using Ki-67 testing for treatment selection, per Verzenio’s new label, on top of its traditional prognostic role.

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