Amgen, Sun Execs On Driving Brand Launch Success Even As 'Punches' Land

 
• By Anju Ghangurde

Senior executives from Amgen and Sun Pharma discuss strategies to get brand launches right amid changing market dynamics. Over 40% of drug launches are currently estimated to fall short of their two-year targets.

Getting The Launch Strategy Right Amid Evolving Market Scenarios • Source: Shutterstock

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