Novartis Has A New Goal: $2bn Peak Sales Per Product

The company said during its R&D day that it has culled its pipeline to 103 clinical stage assets, choosing to focus on drugs that could be big blockbusters.

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Novartis is narrowing its pipeline focus to prioritize higher value assets • Source: Shutterstock

Novartis AG has reduced the number of drugs it has in clinical development by around 50 products as it looks to focus the pipeline on higher-value assets that can deliver blockbuster-sized returns. The company outlined an updated research and development strategy to investors during an R&D day in London on 27 November.

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