Madrigal Has A Slow, Steady Launch Planned For Rezdiffra

Madrigal faces the challenge of opening the metabolic-associated steatohepatitis (MASH, also known as NASH) market, but the firm has been laying groundwork for over a year.

Drug pricing
Madrigal said it tried to balance value and access in pricing its MASH drug • Source: Shutterstock

As the first drug therapy for metabolic-associated steatohepatitis (MASH), Madrigal Pharmaceuticals, Inc. is facing high expectations for Rezdiffra (resmetirom) – but the firm has been preparing for a slow, steady launch using a specialty model.

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