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Licensing Vivitrex: A Win for the Mid-sized Pharma and Specialists

Cephalon's acquisition of US rights to Alkermes' Vivitrex, a long-acting formulation of the alcohol abuse drug naltrexone, is a clear sign that mid-sized companies with marketed products can--thanks to their significant cash flows--contend with Big Pharma for important specialist products.

Cephalon Inc. 's acquisition of US rights to Alkermes Inc. 's Vivitrex (long-acting formulation of the alcohol abuse drug naltrexone) is a clear sign that mid-sized companies with marketed products can—thanks to their significant cash flows—contend with Big Pharma for important specialist products [See Deal].

Not only did Cephalon convince Alkermes it could do as good or better a job marketing the product than a...

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