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Co-Promotes: A Marketplace Reality, But Do They Make Sense?

Co-promotions are a hallmark of today's licensing deals as biotechs try to secure their future growth. But do they make sense--for the product, or for the partners?

Melanie Senior

Co-promotes have been around for years, but mostly between large, commercially focused pharmaceutical firms to provide extra hands on deck or to fill a geographic gap. The latest wave of...

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