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CVRx: Can Devices Succeed Where Drugs Fail for High Blood Pressure?

With hypertension reaching pandemic proportions, more and more people are not successfully treated with the drugs that, until now, have been the only therapy. CVRx is the first to develop a device to provide patients with another option.

by Stephen Levin

Conventional wisdom is probably the most common enemy of innovation. That is particularly so for truly disruptive technologies (less so for those that offer simply incremental improvements). Nowhere is that principle more evident than in the medical device industry, whose physician customers hold closely to longstanding practice patterns, even though many of those habits are largely tradition-, rather than evidence-based

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