As Yogi Berra famously said, "When you come to a fork in the road, take it." The Hall of Fame New York Yankees catcher may well be advising the health care industry these days, because when it comes to the new wave of cancer diagnostics, it seems to be just what is happening. Pharma is keenly interested in these tools, which in many cases are aimed at selecting the best therapy for a specific patient, measuring response to therapy and predicting or more sensitively measuring relapse. So are payors. But deciding with whom and how to ally for the development and distribution of these tests is difficult, showing just how uncharted – and bumpy – is the current diagnostics terrain.
Delivering Cancer Diagnostics Tools
Pharma is keenly interested in new cancer diagnostics tools, which in many cases are aimed at selecting the best therapy for a specific patient, measuring response to therapy and predicting or more sensitively measuring relapse. These technologies are often the same as those used in pharma's drug development efforts. But deciding with whom and how to ally for the development and distribution of tests is difficult, showing just how uncharted, and bumpy, is the current diagnostics terrain.
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