Medication Adherence: A Positive Story You Are Not Hearing

Pharmaceutical companies are spending more to help patients adhere to their therapeutic regimens – an almost universally recognized way to improve health outcomes and pharma’s bottom line. But an unclear legal and regulatory climate and poor understanding of the adherence problems it is trying to solve means industry isn’t trumpeting what could be one of its best health care value arguments.

It appears that taking your medicine is actually good for you – and probably good for overall health care costs as well. The Congressional Budget Office will now score savings from so-called medication adherence programs. The Centers for Medicare and Medicaid Services (CMS) has incorporated medication adherence as a quality metric in the Medicare Advantage star rating program. And the pharmaceutical industry believes in the power of medication adherence programs, with a recent report showing that companies are spending more money in this area.

For an industry searching for positive stories to tell – especially in terms of the role it is playing in...

More from Business Strategy

More from In Vivo

Deals In Depth: June 2025

 
• By 

Five $1bn+ alliances were penned in June, and four exceeded $2bn.

Global Pharma Interest In Korea Undeterred Despite Political Roller Coaster

 
• By 

Despite recent political turmoil, outside investor and corporate interest in South Korean biopharma innovation appears robust or even increasing.

Podcast: Oxolife’s Agnés Arbat, Winner Of The European Prize For Women Innovators

 
• By 

Agnès Arbat, CEO of Oxolife and winner of the EU Women Innovators Prize, joins In Vivo to discuss OXO-001, a novel non-hormonal treatment aimed at improving embryo implantation in IVF. She shares insights from her biotech journey and the future of fertility innovation.