Partnering is key to most, if not all, pharmaceutical companies these days because few of them have the internally generated pipeline they need. Thus it's "a sellers market," commented José Maria Romero, director of worldwide business development at GlaxoSmithKline PLC during last month's BioPartnering Europe conference in London. And since those with products want—and can afford to ask for—more than cash "you need flexibility in your deal structure to support partners' ambitions. Those who are more flexible build the best deals."
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