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How To Develop A Patient-First Strategy For CGT Commercialization

A patient centric approach to a complex treatment journey

 
• By Jo Shorthouse

Many new drug commercialization decisions need to happen early in the clinical development of a therapy, and cell and gene treatments are no different. As Amerisource Bergen’s Lung-I Cheng tells In Vivo, creating a patient-first blueprint is the best place to start.  

Patient
• Source: Shutterstock

With welcome scientific breakthroughs catalyzing cell and gene therapy (CGT) development, more companies than ever before are now preparing to commercialize advanced medicinal products. Many firms behind the science of CGTs are emerging biotechs that do not have sales and marketing weight of large pharma. Despite this, the road to CGT market access is not insurmountable for a smaller company; ask the right questions in the planning phases of the clinical design and finding the right patients is a great beginning to a what could be a fruitful journey to the patient.

This coming year, 13 new cell or gene therapies could be approved in the US, Europe or both. 2022 was...

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