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Obesity 2015: Less Invasive Options Will Drive Growth In Market Hungry For Solutions

Nearly half of the world’s adult population will be overweight or obese by 2030 and obesity is tied to more than 40 diseases. Enterprising companies are heeding the call with increasingly less invasive weight loss devices, while an amenable regulatory environment means the marketplace will welcome some of these innovations in 2015.

The global cost of obesity has risen to $2 trillion annually – nearly as much as smoking – or the combined impact of armed violence, war, and terrorism. Just over two billion people – some 30% of the global population – are overweight or obese. If present trends continue, nearly half (41%) of the world's adult population will be overweight or obese by 2030. (See Exhibit 1.)

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