At a 1993 Hambrecht & Quist conference, Sugen Inc. co-founder and CEO, Stephen Evans-Freke, presented the argument for his new company. Since the biggest-selling drugs were all small molecules, and only one protein drug had ever become a blockbuster as a chronic care medicine (insulin), his company would go after small molecules. They're usually easier and cheaper to make than proteins and, most importantly, have a better chance of becoming medications which can be taken orally, a key feature of most chronic-care medicines.
Evans-Freke was by no means alone in identifying the small-molecule opportunity. Sugen was among a wave of late 80's, early...
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