Teva Pharmaceutical Industries Ltd. has taken the interesting step of launching AirDuo RespiClick (fluticasone/salmeterol) and an aggressively discounted authorized generic in the US on the same day. The company announced the availability of the two products April 20, both of which are formulated with the same active ingredients as GlaxoSmithKline PLC's AdvairDiskus, but are administered through a different device.
The authorized generic is priced at a steep discount to the AirDuo brand product – and to the leading brands...