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Lilly-Lupin Bolster India Alliance But Cialis Faces Crowded Market

 
• By Anju Ghangurde

Eli Lilly and Lupin are building on their alliance in India, with Lupin introducing Lilly’s Cialis (tadalafil) – a teeming market awaits the product, however.

Lupin Ltd. has acquired rights to market, promote and distribute Eli Lilly & Co.’s erectile dysfunction product, Cialis (tadalafil), signaling a further cementing of the duo’s alliance in India.

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