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GSK Bets On Online-To-Offline Push To Expand Reach In China

 
• By Brian Yang

GSK’s alliance with AliHealth underscores its belief that the China market has significant room for growth if combined with the right technologies.

Yuyang garden
Yuyuan Garden in Shanghai

Just days after closing its neurosciences research unit in Shanghai, GlaxoSmithKline PLC announced a collaboration with China's e-commerce giant Alibaba leveraging Alibaba's online-to-offline (O2O) platform to promote GSK vaccines for adults.

GSK's goal is to reach out to millions of healthy Chinese adults who browse online regularly but haven't thought about...

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