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And Then There Were Three: Lilly's Verzenio Approved For Breast Cancer

 
• By Jessica Merrill and Mandy Jackson

Lilly will be offering its Verzenio – the third CDK4/6 inhibitor to reach the US market – at a comparable list price to Pfizer's Ibrance and Novartis' Kisqali. FDA granted the drug a swift approval, just two months after it was accepted for priority review.

Breast Cancer Awareness: Microscopic image (photomicrograph) of core biopsy for infiltrating (invasive) ductal carcinoma, detected by screening mammogram. H & E stain.

Eli Lilly & Co.'s Verzenio (abemaciclib), now approved for breast cancer, will compete for market share in a crowded category that already includes two rival cyclin dependent kinase 4/6 (CDK4/6) inhibitors – Pfizer Inc.'s well-entrenched Ibrance (palbociclib) and Novartis AG's newcomer Kisqali (ribociclib) – but it isn't setting out to do so based on price.

The US FDA approved Verzenio on Sept. 28, just two months after Lilly completed its new drug application (NDA) filing,...

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