Can Denmark's ALK-Abello Crack The US Allergy Market?

 
• By John Davis

Increasing patient and doctor awareness of sublingual anti-allergy tablets in the US, while at the same time cutting and rationalizing its product portfolio, are components of a new three-year business strategy aimed at making Denmark's ALK-Abello a less-niche player in the global allergy market.

Dust mite
A house dust mite, a major cause of allergic rhinitis • Source: Shutterstock

More from Strategy

More from Business