"Take More Risks, Fail Earlier" Says Asset-Hunting Novo Nordisk CEO

 
• By Sten Stovall

Novo Nordisk's CEO tells Scrip why the Danish group's R&D approach must embrace risk earlier to ensure "differentiated" products in an increasingly competitive world.

Lightbulb
Novo Nordisk's CEO Reflects On His First 14 Months In The Post • Source: Shutterstock

More from Strategy

More from Business