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"Take More Risks, Fail Earlier" Says Asset-Hunting Novo Nordisk CEO

 
• By Sten Stovall

Novo Nordisk's CEO tells Scrip why the Danish group's R&D approach must embrace risk earlier to ensure "differentiated" products in an increasingly competitive world.

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Novo Nordisk's CEO Reflects On His First 14 Months In The Post • Source: Shutterstock

Novo Nordisk AS CEO Lars Fruergaard Jorgensen believes the Danish company under his leadership and management team during his first year in the role "met expectations in 2017" after a less-than-stellar 2016, and is well on its way to revamping its R&D approach.

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