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GSK Most Likely To Buy Pfizer's Consumer Business – Is It A Step In Wrong Direction?

 
• By Lucie Ellis-Taitt

UPDATE: SOON AFTER PUBLICATION OF THIS ARTICLE GSK ANNOUNCED IT HAD WITHDRAWN FROM THE BIDDING FOR PFIZER'S CONSUMER HEALTH BUSINESS. GSK looks likely to be the top bidder for Pfizer's consumer health business, with an offer announcement expected soon – but are more OTC products the answer to the UK major's longer-term sustainability and growth issues?

Business decision
Picking a path to follow: Will GSK move forward with consumer health M&A? • Source: Shutterstock

 Breaking News: Just after publication of this article, GlaxoSmithKline announced that it had withdrawn from the bidding for Pfizer's consumer healthcare business. For updated coverage, see sidebar.

Pfizer Inc

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• By Jessica Merrill and Joseph Haas

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