China Appetite For HPV Vaccine Delivers Surprise For Merck

When Merck realized that demand in China is so large for its HPV vaccine Gardasil, the US company wanted to understand more about the market, but a coordinated pre-launch awareness campaign appears to have helped. 

A selective focus at the end of syringe while needle was injected into deltoid muscle and using the cotton to stop bleeding while pulling the needle out
Merck see larger than anticipated China demand for HPV vaccine

The appetite for human papillomavirus (HPV) vaccines in China seems insatiable, which has surprised the top executives of a US company with a decades-long presence in the country.

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