Medical Aesthetics: A Rising Tide Lifts All Ships In A Booming Market With Room For Growth

Major players in medical aesthetics are investing in the overall growth of the market in the hope that a rising tide will lift all ships. Research shows that while millions have tried facial injectables and other non-invasive treatments, many more need one last push into the dermatologist's office.

LOS ANGELES - JAN 14: Christie Brinkley at the NBC + Time Inc. celebrate the 50th anniversary of the Sports Illustrated Swimsuit Issue at Dolby Theatre on January 14, 2014 in Los Angeles, CA
Supermodel Christie Brinkley is the face of Merz's DTC campaign for wrinkle-reducer Xeomin. • Source: Shutterstock

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