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Industry Makes A Drug Price Transparency Push In DTC Ads, But Is It Too Little Too Late?

 
• By Jessica Merrill

PhRMA unveiled a voluntary policy under which drug makers will provide information in DTC ads about how to access drug prices and cost information. But hours later HHS issued a proposed rule on the same topic, only requiring drug makers to include WAC prices in TV ads. .

Retro old TV set receivers and microphones on table front textured concrete wall background. Broadcasting concept. Vintage style filtered photo

An initiative that has industry stepping up to make drug pricing information readily available in the US has been a long time coming in the eyes of some patients and other stakeholders. Now a first stab by the Pharmaceutical Research and Manufactures of America (PhRMA) to do just that has come only hours before HHS issued a proposed rule requiring drug makers to include list prices in TV ads for drugs.

PhRMA announced its new voluntary policy Oct. 15 under which its 33-member companies have committed to include details in direct-to-consumer...

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