India Unbranded Generics Plans An Industry Threat As Elections Loom?

As national elections loom, India’s prime minister has said the government will expand a retail scheme to sell cut-price no-name generic drugs intended to make medicines more affordable for the poor, and some analysts are expecting a potentially significant commercial impact on the country's main branded generics sector.

Medicine
UNBRANDED GENERIC DRUGS IN INDIA SEEN AS CHALLENGE TO BRANDED SEGMENT • Source: Shutterstock

With campaigning for India’s general elections heading into its final stretch, Prime Minister Narendra Modi has announced the government will step up the roll-out of stores selling cheaper unbranded drugs as part of a push to “free poor people” from the worry of illness.

The government plans to increase the number of "Jan Aushadhi" or public medicine outlets to 7,500 by 2020, up from the

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