India Unbranded Generics Plans An Industry Threat As Elections Loom?

As national elections loom, India’s prime minister has said the government will expand a retail scheme to sell cut-price no-name generic drugs intended to make medicines more affordable for the poor, and some analysts are expecting a potentially significant commercial impact on the country's main branded generics sector.

Medicine
UNBRANDED GENERIC DRUGS IN INDIA SEEN AS CHALLENGE TO BRANDED SEGMENT • Source: Shutterstock

More from India

More from Focus On Asia