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How To Deliver Your China Growth Story: Trends To Watch

 
• By Brian Yang

Caught between a grueling centralized bidding process and now potentially in trade war crossfire, foreign pharma firms have a lot on their plates in China. To succeed in this highly uncertain environment, observers point to the need to pursue excellence in multiple areas: product launches, medical coverage, the broad market and digital health.

Forbidden city, Beijing
TRENDS TO WATCH TO MAINTAIN CHINA GROWTH • Source: Shutterstock

Barely a day goes by without major developments coming out from China, and an escalating trade dispute with the US and a slowing domestic economy are among the most recent headlines. For the pharma sector, the rapid roll-out of a massive centralized bidding scheme in major cities is adding to the growing list of operating uncertainties.

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