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Pharma Can Reset Reputation In Pandemic, Says Novartis CEO

'Once-In-A-Generation Opportunity'

 
• By Kevin Grogan

Vas Narasimhan hopes that donations and the "unprecedented collaborations" between drugmakers trying to overcome the COVID-19 pandemic is leading to a shift in the perception of the value of the sector to society.

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Pharma's Approval Ratings Are On The Up • Source: Shutterstock

The pharmaceutical industry's concerted efforts to fight COVID-19 might represent "a remarkable, perhaps once-in-a-generation opportunity to reset our reputation in the broader public mind," claims Novartis AG CEO Vas Narasimhan.

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