Commercial Models Shifting As Pharma Mulls Digital-First Launches

 
• By Anju Ghangurde

Pharma is assessing digital-first launch strategies amid COVID-19 while a resizing of sales forces and the emergence of "digital orchestrators" may also be in store, the co-founder of healthcare solutions provider Indegene tells Scrip.  

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Shift In Pharma Commercial Models Underway? • Source: Shutterstock

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