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Post-COVID-19 Consumer Preferences A Guide For Pharma Strategy

Mental Telehealth Solutions An Opportunity

 
• By Vibha Ravi

Post-COVID, a consumer’s home as point of care has led to greater acceptance for health gadgets while shifting preferences away from injectables, shows a new study, which has pointers for pharma strategy. With anxiety over the pandemic continuing, mental telehealth solutions are ripe for the picking, it adds.

Maya Kruchankova/Shutterstock.com
The Coronavirus Pandemic Has Turned Homes Into Patient Care Sites • Source: Shutterstock

The coronavirus pandemic has caused a significant shift in consumer attitudes in a matter of months. As established healthcare setups made way for patients’ homes as points of care amid fears of infection and government imposed lock-downs, consumer preferences have shifted towards low-touch care options and devices.

So says a research note by Capgemini Research Institute, which adds that, despite COVID-19 being perceived as a greater threat to older populations and those with comorbidities, millennials are more...

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