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Bayer Execs On Digital Acceleration, Getting The Building Blocks Right

 
• By Anju Ghangurde

Senior executives from Bayer outlined at a recent summit the contours of digital transformation already underway and the vital components of a successful digital team. Firms need to be able to operate technology at the “speed of business” and not “at the speed of a ticketing queue.”

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Experts Discuss Digital Transformation And Building A Successful Digital Team • Source: Shutterstock

Pharma has traditionally lagged some other sectors in the adoption of digital tools, but COVID-19 has brought a “whole new sense of urgency and support”, turbocharging digitization efforts across the industry, a recent meeting heard.

Top executives of Bayer AG highlighted the need to take digital transformation beyond the traditional sales organization and outlined some

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