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Sleeping With The Enemy? Open Mind Needed For Tech Giant Partnerships

Data Is An Enabler But Customization Is Key

 
• By Vibha Ravi

The entry of tech giants Amazon and Alphabet into healthcare has the potential to disrupt the industry, but can established pharma players partner with them in the move towards a customer and data-oriented future? Panelists from Gilead, Merck KGaA, Bristol-Myers Squibb and others deliberated the question at a recent summit.

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Healthcare Is Increasingly Intersecting With Technology • Source: Shutterstock

If there’s one thing the C-suite at pharma companies is keeping a watch on these days, apart from COVID-19-related developments, it is the moves of technology giants in healthcare.

Though Amazon has entered the pharmacy business and Alphabet’s Verily Life Sciences LLC has a stated mission to make...

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