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Can Pharma Rebuild Its Reputation? COVID-19 Means A Big Responsibility, And Opportunity

 
• By Jessica Merrill

The global health crisis has presented a chance for the industry to improve its reputation by highlighting the value of its R&D engines. Pharma execs and observers talk to Scrip about why they are optimistic about industry’s chance to regain public trust.

reputation management concept
COVID-19 presents a rare chance for pharma to improve its rating by the public • Source: Shutterstock

The pharmaceutical industry has found itself in a place few could have imagined at the start of the year – fulfilling the role of scientist hero, trying to end a global pandemic. The industry now hopes that if it is indeed successful at helping to end the global health crisis caused by COVID-19 through the development of treatments and vaccines, it will offset some of the bad press that has built over decades.

The rare chance for pharma to reset its reputation in the eyes of the public with the whole world watching...

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