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Physicians Return, Field Force Activity Nears Pre-Pandemic Levels In India

Sun's Ilumya Sees Significant US Traction

 
• By Anju Ghangurde

90-95% of specialty doctors are back at their clinics in India and pharma field force personnel are again on the move, though patient footfall is yet to fully normalize, the country’s largest drug firm Sun has indicated. While the situation isn’t quite the same in the US, the company reported sales growth in both key geographies in Q3.

Indian On-Ground Situation For Pharma Improving • Source: Shutterstock

The Indian pharmaceutical market is showing welcome and early signs of pre-pandemic level activity, in terms of both physicians returning to clinics and medical representative visits, the management of the country's largest pharma firm, Sun Pharmaceutical Industries Ltd., has indicated.

The rebounding on-ground scenario is encouraging and comes after months of initial strain where physicians stayed away from their clinics and sales personnel were generally grounded amid the early phase...

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