For Novavax, Building Trust Was Key To Improving Diversity

Company Took Lead In Native American Vaccine Study Enrollment

Novavax’s Lisa Dunkle talked to Scrip about the time and effort that went into building trust among Native American communities to encourage participation in its COVID-19 vaccine study.

COVID-19 SARS,Coronaviridae , SARS-CoV, SARSCoV, virus 2020 , MERS-CoV ,chinese virus 2019-nCoV
Novavax relied on building trust to increase diversity in its COVID-19 vaccine trial • Source: Shutterstock

While drug makers are trying to improve the ethnic and racial mix of clinical trial populations, one of the biggest barriers is trust – especially among communities that continue to feel the legacy of mistreatment by the medical system. As Novavax, Inc. worked to improve the diversity of the Phase III PREVENT-19 trial of its COVID-19 vaccine NVX-CoV2373, focusing on trust was one of the ways it successfully bolstered enrollment by Native American participants.

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